Avishai Abrahami on metrics

About Avishai Abrahami

Avishai Abrahami, co-founder and CEO of Wix, has been discussing the company's growth, the impact of artificial intelligence on web development, and his management philosophy in several recent interviews. In April 2025, Abrahami stated that Wix sees about 1.5 million new users joining each month and has over 300 million registered users. He noted that while high interest rates have made it harder for small businesses to start and have affected Wix's customers, the company continues to see demand because a website is a critical part of a business. Abrahami also commented on the state of AI, saying he believes large language models will become a commodity and that "none of us will remember LLMs in five years." He expressed skepticism that AI can be controlled, stating, "I believe there's no chance we will be." Abrahami has also spoken about his approach to running Wix. He said he reviews about 130 pages of metrics monthly and 30 pages weekly, arguing that simplifying measurement to only ten things means "they don't know what they're doing." He emphasized the importance of maintaining company culture and not adopting habits from less successful companies. In a 2022 engineering podcast, Abrahami described his hands-on involvement in coding sessions aimed at dramatically reducing the amount of code needed for services, with a goal of making projects that took months take days. He has also discussed Wix's history, noting that the company went public in 2013 with 32 million users and 550,000 subscriptions, and that by 2016 it had grown to 86 million users and over 2 million subscriptions.

Profile compiled from Avishai Abrahami's verified public interviews and appearances. See all quotes & transcripts →