Dana White on competition
From Inside Dana White’s $60 Million Plan To Stage UFC Freedom 250 At The White House · · Forbes
“I don't look at any of the other fight promoters as my competition anymore. I don't look at the the NFL is my competition, the NBA, Major League Baseball and the NHL, we're all fighting over the same turf right now. I mean, I'm now that I'm in the boxing business, I'm I'm looking for dates right now, you know, and the NFL being the absolute beast that it is, you know, they're going to start going on Saturdays now. And I I don't care about any of these other fight promoters. I'm we're at a whole another level now. I'm dealing with I'm I'm competing with the four majors.”
On , Dana White, Independent Director at Meta Platforms, spoke about competition during Inside Dana White’s $60 Million Plan To Stage UFC Freedom 250 At The White House on Forbes.
About Dana White
Dana White, CEO of the UFC and an independent director on Meta’s board, has been preparing for UFC Freedom 250, a mixed martial arts event scheduled for June 14, 2026, on the South Lawn of the White House. White described the event as a celebration of the United States’ 250th anniversary and said it is not a political statement, but an event for all Americans. He noted that the idea originated with President Donald Trump, a longtime friend, and said he agreed to it without hesitation. White stated that the event’s budget has exceeded that of the UFC’s previous event at the Sphere in Las Vegas, and that his team has faced logistical challenges including weather and a security lockdown after a shooting near the construction site. He said the event will include a live concert at the Ellipse and a press conference at the Lincoln Memorial. White has also discussed his role on Meta’s board, calling it “one of the best decisions I’ve ever made” and describing CEO Mark Zuckerberg as “the biggest killer I’ve ever met.” He said he does not judge people by their politics and considers himself “right down the middle.” White has promoted Power Slap, a slap-fighting league, saying it “does a billion views a month” and has generated more sponsorship revenue in its first two years than the UFC did in ten. He also discussed his plans to rebuild boxing through Zuffa Boxing, stating that the sport is “fundamentally broken” and that he aims to build “the biggest combat sports company to ever exist.” White commented on masculinity, saying he believes men should be providers and protectors, and criticized what he called “men’s mental health” discussions as a sign of weakness.