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Jay Snowden on digital transformation

From GGB Podcast: Jay Snowden, President & CEO, PENN Entertainment · · iGaming Business

“I don't think if you're in the land-based side of the gaming industry, I don't think having an interactive business or a digital business is an option. I think it's an imperative. I think it's a requirement. Because look where the industry is headed, right? There are not a lot of states left that haven't legalized land-based casinos that are considering doing so. And there also isn't the obvious M&A opportunities in the industry that there were in the 2000s and 2010s.”

Jay Snowden
President, Chief Executive Officer & Director, PENN ENTERTAINMENT INC
digital transformationindustry strategyM&A landscape

On , Jay Snowden, President, Chief Executive Officer & Director at PENN ENTERTAINMENT INC, spoke about digital transformation during GGB Podcast: Jay Snowden, President & CEO, PENN Entertainment on iGaming Business.

GGB Podcast: Jay Snowden, President & CEO, PENN Entertainment
Watch on YouTube at 18:55
GGB Podcast: Jay Snowden, President & CEO, PENN Entertainment
iGaming Business
Watch on YouTube at 18:55
For PENN Entertainment, Jay Snowden has continued at the helm with confidence that the company’s strong land-based operations results will escalate in the near future. While PENN’s venture into interactive gaming have been a wild ride, it has now settled down into a comfortable pattern. And with no changes in market conditions, PENN’s investment in land-based gaming should pay off handsomely in the next few years. He also addresses the often contentious nature of PENN’s board of directors. He spoke with GGB Editor at Large Roger Gros at the East Coast Gaming Congress in Atlantic City in April.
Jay Snowden

About Jay Snowden

President, Chief Executive Officer & Director · PENN ENTERTAINMENT INC

In an April 2026 interview at the East Coast Gaming Congress, Penn Entertainment President and CEO Jay Snowden discussed the company's strategy and financial outlook. He stated that having an interactive or digital business is "an imperative" for land-based gaming companies, noting that few states remain that have not legalized land-based casinos. Snowden said Penn's interactive business is "no longer going to be losing money" and is expected to break even in 2025, with growth in iGaming states and a focus on cost structure and lower promotional expenses in sports betting-only markets. He described 2025 as "a year of execution" for Penn, adding that investments made over the past five years in both interactive and retail operations "are starting to pay off now." Snowden also commented on the broader gaming industry's valuation, saying publicly traded gaming companies are "so beaten down" and that their cash flows are not reflected in current trading multiples. He noted that Penn's board and senior executive team are "always thinking about what the next thing or list of things could potentially be" and expressed optimism about the coming years.

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