W. Jelinek on business strategy
From Costco CEO Craig Jelinek: We're seeing more young people sign up for memberships · · CNBCTelevision
“I feel like people are getting a bargain beating you, when in reality you are based on volume, not on price. We're not a margin house, we're a volume house.”
On , W. Jelinek, Company Advisor & Director at Costco, spoke about business strategy during Costco CEO Craig Jelinek: We're seeing more young people sign up for memberships on CNBCTelevision.
About W. Jelinek
Costco CEO Craig Jelinek has stated that the company is seeing a significant increase in younger members signing up, though he noted that their initial purchasing power is lower than that of older generations. He has emphasized that Costco operates as a "volume company, not a margin company," a philosophy he said has guided the business for 40 years. Jelinek has also highlighted the company's strategy of offering high-quality goods at low prices, citing items like a $2,000 bottle of wine and giant plush teddy bears as examples of "exciting merchandise" that drives the brand. During the COVID-19 pandemic, Jelinek observed strong sales in food, electronics, and home goods, while travel and gasoline businesses declined. He expressed confidence that brick-and-mortar retail would remain important and noted that membership renewal rates remained around 91%. Jelinek has also discussed the company's approach to employee compensation, stating that Costco aims to pay high wages and offer good benefits while maintaining profitability.