Shoaib Makani on leadership
From Motive Vision 26 - Jason Day - What does elite performance look like when the pressure is highest? · · Motive
“I played golf with a guy named Dick Ferrris and he was a old United CEO back in the day and I asked him a question. And I said, 'You know, if there's a piece of advice that you could give me, what would that advice be?' And he sat there and thought thought about it. And we were playing Pebble Beach at the time. And he goes, 'You you you don't know what you don't know.' And what he meant by that is that he would go out and find the best person that he possibly could find in that certain like department or industry that he was trying to take over.”
On , Shoaib Makani, Cofounder at Motive, spoke about leadership during Motive Vision 26 - Jason Day - What does elite performance look like when the pressure is highest? on Motive.
About Shoaib Makani
Shoaib Makani, cofounder and CEO of Motive, delivered the keynote address at the company's Vision 26 event in Nashville on June 1, 2026. Makani stated that Motive has evolved from a fleet management solution into an integrated operations platform comprising six products: driver safety, fleet management, equipment monitoring, spend management, workforce management, and AI vision. He said the company built a combined telematics and dash cam device called the AI Dash Cam Plus, arguing that the standard industry paradigm of separate devices is outdated. Makani described the company's goals as reducing fragmentation and manual work through "integration and automation," adding that 860 million hours were spent last year in the U.S. physical economy on tasks Motive can now automate. He estimated that $46 billion is lost annually due to three preventable problems, and said the company's PerformanceHub tool is designed to automate coaching, training, and rewards for drivers. Makani also hosted a conversation at Vision 26 with professional golfer Jason Day, a Motive brand ambassador. During the discussion, Day discussed the balance between data analytics and instinct in elite performance, cautioning against "paralysis by analysis." He said the only two statistics that matter in golf are "bogey avoidance and birdie average." Day also noted that his team generated 4.7 billion social media impressions from a vest design and 4.5 billion impressions from an American flag shirt at the U.S. Open.