Sharon Otterman on personal story
From Sharon Otterman, CMO at Macy’s Joins NYSE TV Live · · New York Stock Exchange
“I started going to the parade when I was very little. It was a tradition for my family. My dad always took my sister and me, and we would get up very early and sit on the cold sidewalk waiting for hours. The minute the first balloon and the turkey came around the corner, it was just magic to me and worth all the wait.”
On , Sharon Otterman, Chief Marketing Officer at MACY'S INC, spoke about personal story during Sharon Otterman, CMO at Macy’s Joins NYSE TV Live on New York Stock Exchange.
About Sharon Otterman
Sharon Otterman, Chief Marketing Officer at Macy's, appeared on NYSE TV Live on December 17, 2024, to discuss the upcoming 98th annual Macy's Thanksgiving Day Parade. Otterman stated that the parade features 17 balloons, 27 floats, 700 clowns, and a mix of nostalgia and new performances. She said planning begins 18 months in advance and involves a full-time team plus 5,000 volunteers. Otterman described the parade as a tradition in her family, noting that she attended as a child on the Upper West Side and that her children are participating in the parade for the first time. She also said the parade reflects Macy's identity as "more than a store, we're a story" and serves as a way to kick off the holiday season and serve customers.