Micah Young on business strategy
From Masimo CEO: Our healthcare investors don't know how to deal with the consumer side of the business · · CNBC Television
“I started Masimo to be an OEM company, meaning I didn't want to make our own end user products but wanted to be integrated in other people's products. But when I learned if you try OEM it's like taking a shower with your raincoat on. You turn on the shower, you don't get very wet. You have to be in there with your own direct products and work with OEMs. You got to do both. It's a push/pull strategy that's worked for us in the healthcare.”
On , Micah Young, Executive Vice President & Chief Financial Officer at MASIMO CORP, spoke about business strategy during Masimo CEO: Our healthcare investors don't know how to deal with the consumer side of the business on CNBC Television.
About Micah Young
Micah Young, Executive Vice President and Chief Financial Officer at Masimo, accompanied CEO Joe Kiani on a listening tour of major shareholders that led to discussions about spinning off the company's consumer health business. Kiani stated that the tour revealed a disconnect: healthcare investors were unfamiliar with the consumer side of the business, and the company sought a way to separate that segment without abandoning its broader goals for patients, people, and shareholders. Kiani also discussed the upcoming launch of a hospital-grade baby monitor with pulse oximetry, priced at approximately $200 without a camera and $300 with a camera featuring edge AI to detect if a baby has rolled face down. He described the product as the first hospital-grade pulse oximeter available for home use and said it should be significant for Masimo's stockholders. Kiani explained that Masimo's strategy involves both selling its own end-user products and working with OEMs, a "push/pull" approach he said has worked in healthcare.