James Defranco on media industry
From EchoStar CEO on DirecTV-Dish Network deal: It's the 'right time' to do this · · CNBC Television
“I think it was the right time to do this. The content industry, the distribution industry, has been on a decline losing customers rapidly to streaming. It's the right time to bring the companies together to create a company that can negotiate better deals with programmers and bring smaller packages to the market, which consumers are asking for.”
On , James Defranco, Director & Executive Vice President at ECHOSTAR CORP, spoke about media industry during EchoStar CEO on DirecTV-Dish Network deal: It's the 'right time' to do this on CNBC Television.
About James Defranco
James Defranco, Director and Executive Vice President at EchoStar, was represented in a CNBC interview by CEO Hamid Akhavan, who discussed the company's acquisition of Dish Network by DirecTV. Akhavan stated that the deal was done at the "right time" due to the decline of traditional content distribution to streaming, and that it would allow EchoStar to negotiate better deals with programmers and offer smaller packages to consumers. He also said the deal reduces EchoStar's debt and allows the company to focus on its wireless business, which he described as "nascent and growing with tremendous opportunity." Akhavan outlined EchoStar's strategy for its Boost Mobile brand, including a promotion offering one year of free service with no contract or obligations. He argued that the U.S. telecommunications market, dominated by three carriers with over 120 million subscribers each, is not competitive enough, and that EchoStar is entering with advantages such as a 5G network with open interfaces, nationwide roaming partners, and no legacy cost structure. He said the company plans to offer "disruptive single plans" and that pre- and post-paid distinctions are outdated, as consumers want flexible payment options.