Yi He on corporate culture
From Binance Online 2026: Full Livestream · · Binance
“I think most people like what you say, right? So E is a co-founder. She has seen the transformation of Binance. I joined only in August 2021. Right. But even from then till now I've seen huge transformation. But even before I touch on the changes, I'll touch on the the important consensious decision that Binance leadership management make on the day-to-day basis which is to maintain the DNA of Binance which is extremely important right so keeping Binance user focused user first organization being very hardcore being very collaborative and those are the unique DNAs that continue to make us successful.”
On , Yi He, Cofounder at Binance, spoke about corporate culture during Binance Online 2026: Full Livestream on Binance.
About Yi He
Yi He, co-founder and co-CEO of Binance, appeared in two sessions at Binance Online 2026 on May 14. She described internal organizational changes at Binance, citing a more powerful structure and higher talent density, and said the company maintains its "DNA while improving our compliance culture." She stated that Binance has set a goal of reaching three billion users, describing the ambition as "think big, think crazy" and saying that reaching three billion means Binance would serve as "financial infrastructure for the world." She also said Binance is focused on building a "financial super app" to help "normal people have better financial services," including those who "don't know what money or financial services are." Regarding future bets, Yi He said her big bet for the next five years is AI in financial services to achieve "financial equality for users," suggesting AI could help retail users invest rationally and enable quant trading. She noted that Binance now covers more than 100 countries with 300 million users and described that as "just the beginning."