Ryan Pape on company culture
From XPEL's 'Invisible Product' Drives Profits in the Automotive Aftermarket. With CEO Ryan Pape. · · TheStreetPro
“I think our greatest challenges are all self-induced, right? We have a company that we've added products, we've added people, we've added geographies, we've added business models, we're operating in 20 countries, we've added complexity. And how do you get, as you continue to grow that, to keep a bunch of like-minded people and keep the culture the way you want of, move fast, make decisions quickly, fail fast, and scale that out without sort of losing that on the fifth derivative of people further removed from the core.”
On , Ryan Pape, Chairman, President & Chief Executive Officer at XPEL INC, spoke about company culture during XPEL's 'Invisible Product' Drives Profits in the Automotive Aftermarket. With CEO Ryan Pape. on TheStreetPro.
About Ryan Pape
Ryan Pape, CEO of XPEL, discussed the company's business strategy and market performance in an April 2025 interview with TheStreet Pro. He described XPEL's approach as building a curated professional dealer network rather than selling wholesale, and noted that the company has maintained a net debt zero position for years, though he said reinvestment hurdles can be challenging. Pape identified XPEL's internal growth and complexity as the company's greatest challenges, stating they are "all self-induced" and involve scaling culture across 20 countries. Pape noted that the U.S. is XPEL's largest market, accounting for roughly 55% of revenue, followed by China and Canada, which he called the best per-capita market. He attributed the company's growth to rising attachment rates independent of new-vehicle sales and increasing content per vehicle. XPEL invests in brand awareness through motorsports sponsorships, including IndyCar, and Pape directed consumers to the company's website to find independent installers.