Joshua Kobza on coffee industry
From Owner of #TimHortons answer - is the #coffee business an #addiction #business? #ingoodcompany · · Norges Bank Investment Management
“I think the coffee business overall is a great business — it's a very routine-based business, so a lot of our guests come to us every single day of the week, some multiple times a day. It's an addiction business, right — it's recurring; I mean, this is my number four today.”
On , Joshua Kobza, Chief Executive Officer at RESTAURANT BRANDS INTL INC, spoke about coffee industry during Owner of #TimHortons answer - is the #coffee business an #addiction #business? #ingoodcompany on Norges Bank Investment Management.
About Joshua Kobza
Joshua Kobza, CEO of Restaurant Brands International (RBI), has emphasized the company's focus on franchisee profitability and long-term investment in its brands. In a January 2026 CEO speaker series, Kobza stated that RBI reports franchisee profitability to investors, saying, "every year we say our franchises making more money because we think it's really important that our investors know are our systems healthy." He added that the company ties corporate bonuses to franchisee profitability to generate "alignment and trust." Kobza has also discussed the "Claim to Flame" plan for Burger King, which he said involved investing over $400 million in 2024 and 2025 to improve product quality, remodel restaurants, and support franchisees. He described the results as "working well so far," noting same-store sales growth of over 6.5% in Burger King U.S. during one quarter. Kobza has characterized the fast food industry as "very stable" with "incredible global growth drivers," citing the formalization of the restaurant sector in developing markets. He described the coffee business, particularly Tim Hortons, as "a very routine-based business" and "an addiction business" due to its recurring customer visits. Regarding the impact of weight loss drugs, Kobza estimated that if 10-20% of people used such drugs and reduced caloric intake by 10-20%, the effect on the overall restaurant industry would be "negligible." He has also highlighted the importance of restaurant general managers, stating that a "great manager sets the tone, creates a positive environment, and significantly impacts employee retention and customer experience."