Alex Dillard on market expansion
From PJN Dillards Tour Alex Dillard Testimonial · · TheRealPeterNygard
“I think the Nygard that we are now moving forward with will be an opportunity to reach a whole new category of customer that we have not reached with Nygard product before.”
On , Alex Dillard, President & Director at DILLARDS INC -CL A, spoke about market expansion during PJN Dillards Tour Alex Dillard Testimonial on TheRealPeterNygard.
About Alex Dillard
In a 2021 testimonial, Alex Dillard discussed the launch of new Nygard shops within Dillard's, describing the merchandise as coming from "one of our best suppliers." Dillard characterized Peter Nygard as a "true partner," stating that their companies work together on product development, distribution, and inventory management. He said that working with Nygard had "changed the way I think about the retail business" and that implementing Nygard's logistics and resupply ideas had improved Dillard's turnover and gross margin. Dillard also spoke about the companies' strategic relationship, calling it "maybe the strongest partnership there is in the industry" and attributing its success to trust. He referenced a new retail system called NR5, which he described as "a completely new way of retailing" that is "totally planned and driven by the computer." Dillard added that the partnership had produced "phenomenal results" over the previous five to six years)Skip