David Wadhwani on Adobe
From Innovation Engines: David Wadhwani, AppDynamics · · VentureBeat
“I took over the digital media business at Adobe six years ago. The business at that time was about three billion dollars in the largest revenue stream in Adobe but it was also growing very slowly. Worse as we started to dig under the covers we started to realize that while the business was growing single digits the growth was really coming from an increasing the average selling price and the number of users.”
On , David Wadhwani, President of Digital Media Business at Adobe Inc, spoke about Adobe during Innovation Engines: David Wadhwani, AppDynamics on VentureBeat.
About David Wadhwani
At the Adobe Summit 2026, David Wadhwani stated that "creativity and marketing are being reshaped by AI" and that Adobe believes "creative control is more important than ever before." He described the current moment as a "true inflection point" and said that through attendees' vision, they "could shape technology in service of your community." Wadhwani introduced Rachel Thornton, Adobe's chief marketing officer for the Enterprise division, during the day two keynote.