Shabtai Adlersberg on competitive strategy
From AudioCodes CEO Shabtai Adlersberg - The AudioCodes Journey, Hardware to Saas to AI · · Tom Arbuthnot
“I was always dreaming of building a voice moat — a fortress where nobody can get near you. Great companies like Microsoft, Cisco, Check Point excelled in building a very strong business and then it's very difficult to come after them, so we're trying to do the same on the voice side.”
On , Shabtai Adlersberg, CEO President & Co-Founder at AudioCodes, spoke about competitive strategy during AudioCodes CEO Shabtai Adlersberg - The AudioCodes Journey, Hardware to Saas to AI on Tom Arbuthnot.
About Shabtai Adlersberg
Shabtai Adlersberg, co-founder, CEO, and President of AudioCodes, discussed the company's 31-year evolution from hardware to SaaS and AI in a March 2025 podcast. He described the transition from a voice networking company to a cloud business as a multi-year effort beginning around 2012. Adlersberg highlighted the "live platform," introduced about a year ago, as central to AudioCodes' success with Microsoft, combining connectivity, device management, and integration to accelerate deployments. He stated that the company's strategy involves both custom SaaS projects for large clients and end-user AI products such as meeting insights. Adlersberg characterized AudioCodes' approach as building a "voice moat," comparing it to companies like Microsoft, Cisco, and Check Point that established strong businesses difficult for competitors to challenge. He noted that a business line started in 2020 is expected to reach $65 million in annual recurring revenue this year.