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Ursula Burns on corporate turnaround

From Where You Are Is Not Who You Are: A Memoir Audiobook by Ursula Burns · · Free Audiobook

“I was becoming the CEO of Xerox which had gone through two or three neardeath experiences by then. The company had to be led to be managed to be strengthened and it was not going to be an easy ride. Xerox needed a lot of work”

Ursula Burns
Former Chairman & Chief Executive Officer, XEROX HOLDINGS CORP
corporate turnaroundleadership challengesbusiness strategy

On , Ursula Burns, Former Chairman & Chief Executive Officer at XEROX HOLDINGS CORP, spoke about corporate turnaround during Where You Are Is Not Who You Are: A Memoir Audiobook by Ursula Burns on Free Audiobook.

Where You Are Is Not Who You Are: A Memoir Audiobook by Ursula Burns
Watch on YouTube at 3:11
Where You Are Is Not Who You Are: A Memoir Audiobook by Ursula Burns
Free Audiobook
Watch on YouTube at 3:11
Listen to this audiobook in full for free on https://hotaudiobook.com ID: 497436 Title: Where You Are Is Not Who You Are: A Memoir Author: Ursula Burns Narrator: Ursula Burns Format: Unabridged Length: 7:39:45 Language: English Release date: 06-15-21 Publisher: HarperAudio Genres: Business & Economics, Biography & Memoir, Non-Fiction, Management & Leadership, Social Science Summary: The first Black female CEO of a Fortune 500 company looks back at her life and her career at Xerox, sharing unique insights on American business and corporate life, the workers she has always valued, racial and economic justice, how greed is threatening democracy, and the obstacles shes conquered being Black and a woman. I am a black woman, I do not play golf, I do not belong to or go to country clubs, I do not like NASCAR, I do not listen to country music, and I have a masters degree in engineering. I, like a typical New Yorker, speak very fast, with an accent and vernacular that is definitely New York City, definitely Black. So when someone says Im going to introduce you to the next CEO of Xerox, and the options are lined up against a wall, I would be the first one voted off the island.   In 2009, when she was appointed the Chief Executive Officer of the Xerox Corporation, Ursula Burns shattered the glass ceiling and made headlines. But the media missed the real story, she insists. It should have been how did this happen? How did Xerox Corporation produce the first African American woman CEO? Not this spectacular story titled, Oh, my God, a Black woman making it. In this smart, no-nonsense book, part memoir and part cultural critique, Burns writes movingly about her journey from tenement housing on Manhattans Lower East Side to the highest echelons of the corporate world. She credits her success to her poor single Panamanian mother, Olga Racquel Burnsa licensed child-care provider whose highest annual income was $4,400who set no limits on what her children could achieve. Ursula recounts her own dedication to education and hard work, and how she took advantage of the opportunities and social programs created by the Civil Rights and Womens movements to pursue engineering at Polytechnic Institute of New York.  Burns writes about overcoming the barriers she faced, as well as the challenges and realities of the corporate world. Her classmates and colleaguesalmost all white malescouldnt comprehend how a Black girl could be as smart, and in some cases, smarter than they were. They made a developed category for me. Unique. Amazing. Spectacular. That way they could accept me. Her thirty-five-year career at Xerox was all about fixing things, from cutting millions to save the company from bankruptcy to a daring $6 billion acquisition to secure its future. Ursula also worked closely with President Barack Obama as a lead on his STEM initiative and Chair of his Export council, where she traveled with him on an official trade mission to Cuba, and became one of his greatest admirers. Candid and outspoken, Ursula offers a remarkable look inside the c-suites of corporate America through the eyes of a Black womansomeone who puts humanity over greed and justice over power. She compares the impact of the pandemic to the financial crisis of 2007, condemns how corporate culture is destroying the spirit of democracy, and worries about the workers whose lives are being upended by technology. Empathetic and dedicated, idealistic and pragmatic, Ursula demonstrates that, no matter your circumstances, hard work, grit and a bit of help along the way can change your lifeand the world.  Contact: [email protected]
Ursula Burns

About Ursula Burns

Former Chairman & Chief Executive Officer · XEROX HOLDINGS CORP

Ursula Burns spoke at the Opportunity Network Gala on May 20, 2026. She reflected on her upbringing, describing her mother's advice to "keep looking around" and not let others define one's future. Burns attributed her own success to "a couple of interactions" that made the difference between contributing to society and becoming a "detractor." She urged students to pursue their goals aggressively, stating that "dreams belong to the people who push" and that success involves working through rejection and sacrifice rather than avoiding them.

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