Peter Stern on corporate strategy
From Peloton CEO Stern on Product Innovation & Future Growth · · Bloomberg Live
“I was not hired to sell this company. I was hired to bring this company back to growth, to reinvigorate it.”
On , Peter Stern, Chief Executive Officer, President & Director at Peloton Interactive, spoke about corporate strategy during Peloton CEO Stern on Product Innovation & Future Growth on Bloomberg Live.
About Peter Stern
In October 2025, Peloton Interactive CEO Peter Stern discussed the company’s product overhaul and price increases on Bloomberg, stating that he leaves "the day-to-day gyrations of the stock to the experts" and that the stock had "almost doubled over the past year." Stern noted that the company had delivered "five consecutive quarters of significant free cash flow" and was "running in a very disciplined way and delivering real profitability." He also said the company had a "1.6% net churn rate" over a 12-month period. In June 2025, Stern said his top priority was reigniting the company’s innovation engine and that he was focused on using AI to deliver personalized experiences for members. He described a program to facilitate the resale of used Peloton bikes, stating the company wants to make it easy for customers to get bikes "into the hands of someone who will love it" at a fraction of the cost of a new bike. Stern stated he was "not hired to sell this company" and that Peloton is "a standalone company for years to come."