Vikram Atal on branding
From Mr Vikram Atal on 'Beyond IQ EQ and the Power of your Brand · · K.R. Mangalam University
“If a brand is destroyed today, whether of an individual or a product, it's very hard for it to come back. For example, Facebook's privacy issues damaged its brand, and it would take years and billions of dollars to recapture that brand image.”
On , Vikram Atal, President, Chief Executive Officer & Director at PRA GROUP INC, spoke about branding during Mr Vikram Atal on 'Beyond IQ EQ and the Power of your Brand on K.R. Mangalam University.
About Vikram Atal
In a September 2020 appearance, Vikram Atal discussed the importance of emotional intelligence (EQ) and personal branding for professional success. He stated that academic intelligence is important for initial opportunities, but long-term success is determined by EQ and a positive personal brand. Atal defined EQ as managing one's own emotions and relationships with others, and described a personal brand as a reputation that must be consistent with one's goals. He also commented on industry trends, noting that consumer banking is undergoing a transition from physical branches to digital banking, accelerated by the COVID-19 pandemic. Atal also offered advice on mentorship and career development, suggesting that individuals seek one to three mentors who can provide candid feedback, potentially outside their own company to avoid political difficulties. He emphasized that building a career requires diligence and execution on a rigorous, day-to-day basis. Additionally, Atal remarked on China's economic shift from low-cost manufacturing to higher value-added engineering, while characterizing its political system as a fairly closed society.