Jack Cochran on book
From Tennis and Presales with Ron Whitson | Beyond Presales Podcast (Ep 5) · · Beyond Presales
“If you don't know Ron Whitson, he was actually on the Demo Jockeys podcast; he's a fantastic writer and content creator on LinkedIn and he has a book coming out called A Friendly Human in Pre-Sales: How to Harness the Seven Timeless Behaviors to Drive Success in Technical Sales.”
On , Jack Cochran, Vice President of Marketing & Investor Relations at NV5 GLOBAL INC, spoke about book during Tennis and Presales with Ron Whitson | Beyond Presales Podcast (Ep 5) on Beyond Presales.
About Jack Cochran
Jack Cochran, Vice President of Marketing & Investor Relations at Dmc Global, hosted the fifth episode of his podcast "Beyond Presales" on November 30, 2024, featuring guest Ron Whitson. During the episode, Cochran thanked listeners for their positive feedback and described the podcast's purpose as helping people "go beyond pre-sales." He discussed the importance of setting expectations for podcast content, noting that if he had invited Whitson to discuss hobbies and they chose an unrelated topic like glass blowing, "people would be a little bit disappointed." Cochran also addressed the ambiguity of job titles in pre-sales, asking Whitson what it means when a company seeks a "Senior Solutions Consultant" and what skill sets are required at what quality. He remarked that if career progression expectations are clear, "I can work toward that." Additionally, Cochran commented on the stigma around taking breaks from work, stating that "our brains need that reset" and that "you eventually burn out if you're on all the time." He promoted Whitson's upcoming book "A Friendly Human in Pre-Sales" and encouraged listeners to subscribe and rate the show.