Ryan Pape on growth drivers
From XPEL's 'Invisible Product' Drives Profits in the Automotive Aftermarket. With CEO Ryan Pape. · · TheStreetPro
“If you look at our results to the SAR and the main reason that is is because attachment is growing independent of what the SAR is doing. And then secondarily you've got this content per vehicle that keeps growing over time too. So I think those are two very powerful drivers.”
On , Ryan Pape, Chairman, President & Chief Executive Officer at XPEL INC, spoke about growth drivers during XPEL's 'Invisible Product' Drives Profits in the Automotive Aftermarket. With CEO Ryan Pape. on TheStreetPro.
About Ryan Pape
Ryan Pape, CEO of XPEL, discussed the company's business strategy and market performance in an April 2025 interview with TheStreet Pro. He described XPEL's approach as building a curated professional dealer network rather than selling wholesale, and noted that the company has maintained a net debt zero position for years, though he said reinvestment hurdles can be challenging. Pape identified XPEL's internal growth and complexity as the company's greatest challenges, stating they are "all self-induced" and involve scaling culture across 20 countries. Pape noted that the U.S. is XPEL's largest market, accounting for roughly 55% of revenue, followed by China and Canada, which he called the best per-capita market. He attributed the company's growth to rising attachment rates independent of new-vehicle sales and increasing content per vehicle. XPEL invests in brand awareness through motorsports sponsorships, including IndyCar, and Pape directed consumers to the company's website to find independent installers.