Bela Bajaria on content strategy
From Bela Bajaria: The Most Powerful Woman In Entertainment | The Titans | THR India · · The Hollywood Reporter India
“If you try to make something for everyone, you make it for no one. But if you can make something very specific and local, that can really resonate and connect with people all around the world.”
On , Bela Bajaria, Chief Content Officer at Netflix, spoke about content strategy during Bela Bajaria: The Most Powerful Woman In Entertainment | The Titans | THR India on The Hollywood Reporter India.
About Bela Bajaria
In a March 2026 interview on "What's Your Story?" with Steph McMahon, Netflix Chief Content Officer Bela Bajaria discussed her career trajectory from working as a cashier at a car wash to her current role overseeing content at Netflix. Bajaria described finding a supportive community in Hollywood and emphasized the importance of leaning into discomfort during challenging periods, stating, "Growth is painful, but it's worth it." She also addressed the Netflix-WWE partnership, praising WWE talent for their work ethic and ability to connect with audiences. Bajaria commented on the scale of Netflix's content operations, saying, "I'm not sure I'd say the biggest budget in Hollywood, maybe the world. In entertainment. In the world." She described her role as running a business that aims to be successful by selling shows externally to support creators and showrunners who develop ideas she believes in.