Brett Pharr on branding
From "Things You Should Know" - Brett Pharr - 06/08/2022 - 6:30pm · · Crieve Hall Church of Christ
“If you want to think about an older example we don't talk about gelatin we talk about Jell-O — the brand owns the category. When it comes to Christian love it's our brand and it's our brand that's modeled off of what Christ did on the cross.”
On , Brett Pharr, Chief Executive Officer & Director at PATHWARD FINANCIAL INC, spoke about branding during "Things You Should Know" - Brett Pharr - 06/08/2022 - 6:30pm on Crieve Hall Church of Christ.
About Brett Pharr
Brett Pharr, CEO and director of Pathward Financial, delivered a talk titled "Things You Should Know" on June 8, 2022, at a church summer series. During the address, he discussed the concept of "systems thinking" as a skill for connecting details to the big picture, which he said he uses in hiring. He also referenced biblical figures Moses and Caleb, describing Moses' choice of a "heavenly reward" over the "pleasures of Egypt" as a "good investment decision" and urging older attendees to remain engaged, stating that "our retirement plan is out of this world." Pharr commented on national affairs, saying that "God's working in this nation" and that this could mean "a recovery" or "a demise." He drew a business analogy to describe Christian love, asserting that "it's our brand" modeled on Christ's actions. The event included prayers for Pharr's continued service and for the church's youth mission team.