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Robert Kotick on bankruptcy restructuring

From The King of Gaming: How Bobby Kotick Built and Sold Activision Blizzard for $69B · · Big Shot

“If you were a creditor in that bankruptcy and you would have held the stock of that company up until the acquisition a couple years ago, it would have been the greatest return of any investment in the history of the world.”

Robert Kotick
Former Chief Executive Officer, ACTIVISION BLIZZARD INC
Policy Impact bankruptcy restructuringinvestor returnsActivision history

On , Robert Kotick, Former Chief Executive Officer at ACTIVISION BLIZZARD INC, spoke about bankruptcy restructuring during The King of Gaming: How Bobby Kotick Built and Sold Activision Blizzard for $69B on Big Shot.

The King of Gaming: How Bobby Kotick Built and Sold Activision Blizzard for $69B
Watch on YouTube at 1:35
The King of Gaming: How Bobby Kotick Built and Sold Activision Blizzard for $69B
Big Shot
Watch on YouTube at 1:35
Bobby Kotick built a $69 billion empire from scratch—and the story is even crazier than it sounds. In this episode of The Big Shot, we sit down with gaming’s ultimate entrepreneur. Bobby takes us from hustling snacks at baseball games to building one of the most iconic tech companies in the world: Activision Blizzard. Hear how he cold-called Nintendo, got investment from Steve Wynn on a private jet, took over a bankrupt video game company, and turned it into an empire that Microsoft bought for $69 billion. In this episode, you’ll hear about: • Bobby’s early hustles: selling ashtrays, snacks, and party access in NYC • Dropping out of college after Steve Jobs told him to • Starting a dorm room company with Howard Marks • Convincing Steve Wynn to invest $300K after a chance meeting • Reviving Activision from bankruptcy using old IP and grit • Why Pitfall and River Raid were billion-dollar blueprints • How Activision became the first American Nintendo licensee • The Apple boardroom showdown with John Sculley • Turning Activision into a media empire: Call of Duty, Candy Crush, and Guitar Hero • What it felt like selling the company to Microsoft for $69 billion • His philosophy on leadership, loyalty, and building an enduring business — In This Episode We Cover: (00:00) Intro (03:19) Selling ashtrays at playdates: Bobby’s first hustles (06:39) Shadowing NYC real estate legends like Larry Silverstein (09:59) Dorm room hardware startup with Howard Marks (13:18) Inventing a typewriter-printer hack and launching via Byte magazine (16:38) Meeting Steve Jobs (19:58) Why Steve Jobs tells Bobby to drop out of school (23:17) Getting featured in Forbes and making his parents panic (26:37) The wild story of meeting Steve Wynn at a Texas cowboy gala (29:57) The legendary $300K check in the basement of a casino (33:16) Trying to sell to Apple (and the cigar moment with Sculley) (36:36) Licensing games for EA and learning to be scrappy (39:56) Black Monday, the Amiga, and a failed bid for Commodore (43:15) Buying 20% of Nintendo’s U.S. licensing agent (46:35) Discovering Activision buried inside a bankrupt company (49:55) Why Bobby wanted to bring Pitfall and River Raid back to life (53:14) The $400K move that changed gaming history (56:34) A childhood connection saves the Activision bankruptcy deal (59:54) Turning a bankrupt company into a profitable one in months (01:03:13) Raising $40M and going on an acquisition spree (01:06:33) How Bobby became the longest-serving tech CEO (01:09:53) The Toy Story game meeting that cemented Bobby’s role (01:13:12) Why Bobby never wanted to run a business that lost money (01:15:30) Reflecting on the Microsoft acquisition and legacy — Where to Find Bobby Kotick: • X: https://x.com/bobbykotick • LinkedIn: https://www.linkedin.com/in/bobbykotick/ Where To Find Big Shot: • Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.bigshot.show/⁠⁠⁠⁠ • YouTube: ⁠⁠⁠⁠⁠https://www.youtube.com/@bigshotpodcast • TikTok: ⁠⁠⁠⁠https://www.tiktok.com/@bigshotshow⁠⁠⁠⁠ • Instagram: ⁠⁠⁠⁠⁠https://www.instagram.com/bigshotshow/ • Harley Finkelstein: ⁠⁠⁠⁠⁠https://twitter.com/harleyf⁠⁠⁠⁠⁠ • David Segal: ⁠⁠⁠⁠⁠https://twitter.com/tea_maverick⁠⁠⁠⁠⁠ • Production and Marketing: ⁠⁠⁠⁠⁠⁠https://penname.co⁠
Robert Kotick

About Robert Kotick

Former Chief Executive Officer · ACTIVISION BLIZZARD INC

In a July 2023 interview, Kotick discussed the pending acquisition of Activision Blizzard by Microsoft, noting that 98% of shareholders approved the transaction and describing it as a "great deal." He stated that the company extracted "significant additional value" through a short extension, a dividend, and a termination fee he characterized as one of the largest in history. Kotick expressed personal concerns about the economy, citing interest rate increases and a deficit substantially greater than GDP, and said he did not believe any business is recession-proof. He also identified Chinese companies like Tencent, ByteDance, and Alibaba, along with Nintendo, Sony, and Netflix, as major competitors in the video game industry. Earlier, in 2016, Kotick described the acquisition of King Digital, the maker of "Candy Crush Saga," as an opportunity to enter the fastest-growing mobile game market and to attract a female audience, noting that 60% of King's audience was female. In 2010, he stated that over 60% of Activision Blizzard's profits came from online-related games and described Facebook as a "great platform for gaming" that could grow to be significant over five years, though he noted it was then too small to influence the company's operating profit. He also said the company was "platform agnostic," aiming to make its games playable on any device with a display and microprocessor.

Profile compiled from Robert Kotick's verified public interviews and appearances. See all quotes & transcripts →

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