Ronen Samuel on public policy
From FESPA 2024 | Exclusive Interview | Ronen Samuel, CEO | KORNIT DIGITAL · · TheTextileMagazine
“In India the government has a very clear mandate to make the textile industry more sustainable — water is scarce and expensive, so the only realistic solution for many is moving to pigment-based production to avoid pollution.”
On , Ronen Samuel, CEO at Kornit Digital, spoke about public policy during FESPA 2024 | Exclusive Interview | Ronen Samuel, CEO | KORNIT DIGITAL on TheTextileMagazine.
About Ronen Samuel
Ronen Samuel, CEO of Kornit Digital, has stated that the company's vision is to transform the textile industry by moving production onshore and producing only what is needed, which he described as a shift from the current model of large-scale offshore production. In a 2024 interview at FESPA, Samuel discussed the company's latest products, including the Atlas Max Plus and the commercially available Apollo system, and highlighted growth in emerging markets such as India, China, and Latin America. He attributed interest in India to government mandates for sustainable textile production and noted that pigment-based printing is seen as a solution to water scarcity and pollution. In earlier 2022 interviews, Samuel described the traditional textile supply chain as "broken" and argued that on-demand production reduces inventory waste and environmental impact. He stated that the COVID-19 pandemic accelerated a shift of production to the United States and Europe. Samuel also discussed the company's exploration of linking digital assets, such as NFTs, to physical production, allowing consumers to produce physical versions of digital items. He characterized sustainability as a "mega trend" in the industry, citing regulation and the environmental cost of excess production.