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Brad Smith on entrepreneurship

From Championing West Virginia’s Entrepreneurs | Brad D. Smith on “Just Three Questions” · · President of Marshall University - Brad D. Smith

“In Silicon Valley if someone said let's start a business the response would be why not. And here if you say let's start a business someone would say why? Why do you think I'm capable of doing that? And so I always refer to Michelangelo's quote that success is seldom limited when you aim too high and you fall a little short. It's when you aim too low and you hit the target.”

Brad Smith
Former Chairman & Chief Executive Officer, Intuit
entrepreneurshipmindsetcultural differences

On , Brad Smith, Former Chairman & Chief Executive Officer at Intuit, spoke about entrepreneurship during Championing West Virginia’s Entrepreneurs | Brad D. Smith on “Just Three Questions” on President of Marshall University - Brad D. Smith.

Championing West Virginia’s Entrepreneurs | Brad D. Smith on “Just Three Questions”
Watch on YouTube at 4:19
Championing West Virginia’s Entrepreneurs | Brad D. Smith on “Just Three Questions”
Watch on YouTube at 4:19
In this episode of "Just 3 Questions," Marshall University President Brad D. Smith joined West Virginia Secretary of State Kris Warner to discuss entrepreneurship, innovation, and economic growth across the Mountain State. Together, Brad D. Smith and Secretary of State Kris Warner dove into: How Marshall University is driving economic development The role of design thinking and entrepreneurship in higher education The future of advanced manufacturing and skilled trades in West Virginia Brad shared how programs like the iCenter and Marshall’s Innovation District are empowering small business owners and students alike to blaze new trails in West Virginia. “We recognize that the world is dealing with what we call the 80% reality… But when you look at the heritage of this Mountain State, we’re the descendants of mountaineers who chose to blaze trails instead of follow paths — and that’s what entrepreneurs are made of.” Learn more about West Virginia’s innovation ecosystem: 1. Brad D. Smith: The Rising Number of WV Startups: https://braddsmith.com/blog/rising-nu... 2. WV Entrepreneurship Ecosystem: https://westvirginia.gov/wv-entrepren... 3. Outdoor Economic Development Collaborative (OEDC) Overview: https://oedc.wvu.edu/about-us/brad-al... --- 📺 Related Videos: 1.   • Unleashing West Virginia’s Potential for O...   2.    • President Brad D. Smith Leads Community Ca...   3.    • Brad D. Smith Discusses West Virginia Init...   --- Want more insights? Subscribe for future conversations with leaders shaping West Virginia’s future and follow President Brad D. Smith on social: 🔗 LinkedIn:   / brad-d-smith   🔷 Facebook:   / braddsmithofficial   🐦 X: https://x.com/MarshalluPres/ 📸 Instagram:   / marshallupres   #BradDSmith #MarshallUniversity #WestVirginia #Entrepreneurship #SmallBusiness #EconomicDevelopment #HigherEd #AscendWV #Innovation #WestVirginiaUniversity --- Beyond his role as Marshall University’s president, Brad D. Smith is the co-founder of the Wing 2 Wing Foundation. To learn more about Brad, visit: https://braddsmith.com/ Timestamps: 0:00 – Introduction by West Virginia Secretary of State Chris Warner: An overview of the video series and Brad’s background as a West Virginia native and former Intuit CEO. 1:34 – Question 1: How does Marshall drive West Virginia’s economy? Brad explains the “Marshall for All, Marshall Forever” strategy, innovation districts, and the university’s focus on entrepreneurship. 4:04 – Question 2: How is Marshall empowering entrepreneurs and small businesses? Brad discusses the cultural mindset shift in WV, design thinking education, iCenter programming, and increasing venture capital access. 5:42 – Question 3: What is Marshall doing in Advanced Manufacturing? Brad highlights the Advanced Manufacturing Center, its role in workforce readiness, and supporting vocational and CTE students. 7:06 – Closing Remarks: Wrap-up from Secretary Warner and final thanks from Brad D. Smith.
Brad Smith

About Brad Smith

Former Chairman & Chief Executive Officer · Intuit

Brad Smith, former Chairman and CEO of Intuit, has spoken at multiple QuickBooks Connect events between 2014 and 2018, where he discussed the company's strategy, product innovations, and the role of small businesses in the economy. At the 2014 event, Smith described Intuit's goal to be "the operating system behind small business success" and highlighted features such as QuickBooks financing, which he said had increased loan acceptance rates from 60% to 70% by using business data rather than FICO scores. He also stated that small businesses had created 60% of new jobs since the beginning of the recession and that if one in three small businesses hired one more employee, it would eliminate unemployment in the U.S. In 2015, Smith announced a $100 million fund for QuickBooks financing and said the company had facilitated over a quarter of a billion dollars in loans. He also noted that the company had testified before Congress as an advocate for self-employed workers. In a 2018 interview, Smith said he heard from customers that they valued connecting with one another, new product launches such as practice management, and innovations in payments, payroll, and capital access. He stated that "people don't care what you know until they know that you care" and expressed optimism about the company's future. In other appearances, Smith discussed Intuit's operating values, including a "70-20-10" resource allocation model and a "delight pyramid" for product design. He described an experiment where engineers developed a mobile feature allowing users to photograph tax documents for automatic data entry, which he said became a significant growth driver for TurboTax. Smith also spoke about his upbringing in West Virginia and his education at Marshall University, stating that leadership involves being true to oneself and playing to one's strengths.

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