William Ding on Ananta game strategy
From NetEase Q1 2026 Earnings Call | PC and Mobile Gaming Revenue Up 12% Driven By New Title Launches. · · Investing 101
“In summary, distinctive urban open world positioning, a relentless pursuance for constant quality, and a broad unconstrained vision for who this game is for. That's how Ananta stands out. The competition is real, but we are confident in the direction that we have chosen.”
On , William Ding, CEO at NetEase, spoke about Ananta game strategy during NetEase Q1 2026 Earnings Call | PC and Mobile Gaming Revenue Up 12% Driven By New Title Launches. on Investing 101.
About William Ding
On NetEase's Q1 2026 earnings call, William Ding reported total revenue of RMB 30.6 billion, with games and related services generating RMB 25.7 billion. He stated that the company's games business was driven by "continued momentum" and "strength in long-term game operations and growing global appeal." Ding noted that the PC version of *FWJ* (Journey Online) reached a new concurrent user record of 3.9 million in Q1, attributing the growth to the unlimited server expanding the player base and steady performance of the time-based classic server. Ding described the overseas launch of *Where Wings Meet* as a "global phenomenon" that has "resonated across cultures" and maintained momentum beyond the initial launch window. He said the game's free-to-play, high-quality, no-pay-to-win model was "highly receptive" among overseas players. Regarding the upcoming title *Ananta*, Ding characterized its positioning as "distinctive urban open world" and expressed confidence in its direction despite competition. He also highlighted the company's environmental efforts, reporting a 12% year-over-year reduction in greenhouse gas emissions through improved energy efficiencies.