Don Mattrick on product launch
From [YTP] Don Mattrick Tries To Sell Yusuf Mehdi at the XBONE Reveal - Don Mattrick YouTube Poop · · BarkerBoyOnline Forever
“Introducing the one with the power to create experiences in the living room each and every day — Xbox One.”
On , Don Mattrick, Board member at Independent Board Member, spoke about product launch during [YTP] Don Mattrick Tries To Sell Yusuf Mehdi at the XBONE Reveal - Don Mattrick YouTube Poop on BarkerBoyOnline Forever.
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About Don Mattrick
Don Mattrick, during his tenure as President of Interactive Entertainment at Microsoft, was a central figure in the unveiling and promotion of the Xbox One console. At the console's reveal in May 2013, Mattrick described the Xbox One as "the ultimate all-in-one home entertainment system" and stated that the company's mission was to "design and build an all-in-one system to light up a new generation of games, TV, and entertainment." He emphasized the device's connectivity and online features, saying the company had "innovated for what we think are the appropriate scenarios moving forward." Following the reveal, Mattrick faced significant criticism from gamers regarding the Xbox One's required internet connectivity and restrictions on used games. In interviews at E3 2013, Mattrick responded by saying, "Fortunately we have a product for people who aren't able to get some form of connectivity — it's called Xbox 360," and suggested that users who did not like the new policies should "stick with 360." He characterized the online requirement as a "future-proof choice" and argued that critics were "imagining outcomes that are worse than what we believe it's going to be in the real world." Mattrick also stated that the company would "work with our partners to support the secondhand market" and that more details would be unveiled in the coming weeks.