Arthur Fogel on market development
From An interview with Arthur Fogel, Live Nation - All That Matters 2016 · · AllThatMatters
“It may take a while to get traction but once that kicks in it tends to accelerate faster and faster — I think this region is perhaps entering that curve.”
On , Arthur Fogel, Chairman of Global Music Group & President of Global Touring Division at Live Nation Entertainment Inc, spoke about market development during An interview with Arthur Fogel, Live Nation - All That Matters 2016 on AllThatMatters.
About Arthur Fogel
Arthur Fogel, Chairman of Global Music and President of Global Touring at Live Nation, has discussed the evolution of the global touring business, noting that it has expanded from 15-20 countries to 45-50 countries. He described the development of the Asia market as potentially entering a phase of acceleration after a slow start, while also citing logistical challenges such as the high cost of moving large productions in the region. Fogel emphasized that Live Nation has invested heavily to become a global distributor of live entertainment, and he described the company's global footprint as a marketing driver for artists. Fogel has reflected on his career and decision-making process, stating that he trusts his instincts when investing in artists. He described a $40 million commitment to Lady Gaga's tour as an easy decision after seeing her perform, calling her an incredible live performer with a strong connection to her fans. He also commented on the changing music industry, noting that live performance has become a primary income source for artists and that major acts like Madonna and the Rolling Stones can tour successfully without recent hit records. Fogel stated that Live Nation is focused on live promotion rather than the 360-degree deal model, and he described the secondary ticketing market as a fact of life that must be navigated.