Sharon Otterman on event planning
From Sharon Otterman, CMO at Macy’s Joins NYSE TV Live · · New York Stock Exchange
“It starts 18 months prior. There is such a talented group of people that put this together all year round, it's their full-time job plus we have 5,000 volunteers that help us to make all of this come to life. So it's really a lot of planning, a lot of preparation, a lot of rehearsals to lead us to this day.”
On , Sharon Otterman, Chief Marketing Officer at MACY'S INC, spoke about event planning during Sharon Otterman, CMO at Macy’s Joins NYSE TV Live on New York Stock Exchange.
About Sharon Otterman
Sharon Otterman, Chief Marketing Officer at Macy's, appeared on NYSE TV Live on December 17, 2024, to discuss the upcoming 98th annual Macy's Thanksgiving Day Parade. Otterman stated that the parade features 17 balloons, 27 floats, 700 clowns, and a mix of nostalgia and new performances. She said planning begins 18 months in advance and involves a full-time team plus 5,000 volunteers. Otterman described the parade as a tradition in her family, noting that she attended as a child on the Upper West Side and that her children are participating in the parade for the first time. She also said the parade reflects Macy's identity as "more than a store, we're a story" and serves as a way to kick off the holiday season and serve customers.