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Nicholas Fink on water technology

From Nicholas Fink, Fortune Brands CEO: A Fortt Knox Conversation · · Fortt Knox

“It uses AI to learn your habits over two weeks and then any abnormality it will flag to you and it can do anything from detecting a leak drop as small as one drop per minute to, if you have a catastrophic leak, it'll shut off the main and save your house.”

Nicholas Fink
Chief Executive Officer & Director, FORTUNE BRANDS INNOVATNS INC
Policy Impact water technologyAIhome protectionproduct innovation

On , Nicholas Fink, Chief Executive Officer & Director at FORTUNE BRANDS INNOVATNS INC, spoke about water technology during Nicholas Fink, Fortune Brands CEO: A Fortt Knox Conversation on Fortt Knox.

Nicholas Fink, Fortune Brands CEO: A Fortt Knox Conversation
Watch on YouTube at 7:07
Nicholas Fink, Fortune Brands CEO: A Fortt Knox Conversation
Fortt Knox
Watch on YouTube at 7:07
I speak with Fortune Brands CEO Nicholas Fink about home products, sustainability, security, and his leadership journey.
Nicholas Fink

About Nicholas Fink

Chief Executive Officer & Director · FORTUNE BRANDS INNOVATNS INC

Nicholas Fink, CEO of Fortune Brands Innovations, has discussed the company's focus on innovation and sustainability, including its "Mission Moen" commitment to save a trillion gallons of water by 2030. He described a connected water management system that uses AI to detect leaks and shut off a home's main water supply, and said the company is working with insurers to offer the product, which costs around $750, with a potential subscription model. Fink also stated that the company's Fiberon composite decking is made from 95% recycled content. Fink has commented on the housing market, describing it as "fundamentally underbuilt" and stating that consumer interest in home renovation remains strong, with Google search data showing levels 25 to 35 percent above pre-COVID levels. He noted that the company reduced its tariff exposure in China and is a major U.S. manufacturer across its segments. Regarding the company's separation from its cabinets business and rebranding to Fortune Brands Innovations, Fink said the move was designed to focus on "supercharged" areas such as connected products, material science, and outdoor living.

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