Jeroen Tas on reimbursement
From #13 João Bocas interviews Jeroen Tas, talking Innovation, Business Models & Personalised Health · · HealthcareUncomplicatedbyJooBocas
“It will be hard to get there because of the way care is being reimbursed, vested interests, and it's hard to change an organization if people have been working the same way for 70 years.”
On , Jeroen Tas, Cofounder at Mphasis, spoke about reimbursement during #13 João Bocas interviews Jeroen Tas, talking Innovation, Business Models & Personalised Health on HealthcareUncomplicatedbyJooBocas.
About Jeroen Tas
Jeroen Tas, a cofounder of Mphasis and former Chief Innovation & Strategy Officer at Philips, has discussed the need for healthcare systems to shift from a focus on sick care to personalized, preventive health. In a 2021 interview, Tas stated that healthcare must be "flipped 180 degrees" and described a future where individuals carry their own data and receive care tailored to them. He noted that achieving this shift faces barriers such as existing reimbursement models and vested interests, but pointed to examples like retailers entering healthcare and systems combining payer and provider roles as drivers of change. Tas has emphasized the role of digital platforms and wearables in enabling early detection and personalized care. He cited Philips' HealthSuite digital platform as a tool to aggregate data from multiple sources to create patient profiles and improve care. Tas also highlighted the potential for digital channels to democratize access to high-quality care, suggesting that a small hospital in a developing region could provide world-class diagnosis and treatment for complex diseases like cancer. He has described this as part of a "new era" where people are empowered to manage their health with support from a care network.