John Hildebrandt on transparency
From John Hildebrandt: His Journey from the Ground Up to Success · · PriceSmart
“It's a lot easier to admit your mistake than to try to cover up your mistake. Covering up the mistake is usually worse than the mistake itself.”
On , John Hildebrandt, President & Chief Operating Officer at PRICESMART INC, spoke about transparency during John Hildebrandt: His Journey from the Ground Up to Success on PriceSmart.
About John Hildebrandt
In a July 2025 podcast for PriceSmart employees, President and COO John Hildebrandt discussed his career path and leadership philosophy. He described his progression from operations into roles covering member experience, real estate, logistics, merchandising, human resources, and B2B. Hildebrandt noted that he prefers a "subservient type leader" approach, learning from others' expertise, and said that "great employee experiences generate great customer experiences." He identified his most enjoyable expatriate assignment as Costa Rica, citing its climate and the friendships he made there. Hildebrandt offered several observations on retail and management. He stated that "retail is a human capital heavy business" and that those who do not enjoy working with people are "in the wrong business." He emphasized the importance of integrity, describing it as "doing the right thing when no one's looking." On risk-taking, he said that if a buyer is not making mistakes, "they're not doing their job," and added that "it's a lot easier to admit your mistake than to try to cover up your mistake." He also noted that because PriceSmart asks members to pay to shop, "the expectations are a lot higher."