Tara Kurian on mobile marketing
From Bloomin' Brands exec: Mobile has measurable effect on dining choices · · NapeanLLC
“It's definitely imperative for that because it opens up a whole bunch of other opportunities.”
On , Tara Kurian, Vice President of Corporate Financial & Investor Relations at BLOOMIN' BRANDS INC, spoke about mobile marketing during Bloomin' Brands exec: Mobile has measurable effect on dining choices on NapeanLLC.
About Tara Kurian
In September 2014, Tara Kurian, Vice President of Corporate Financial & Investor Relations at Bloomin' Brands, spoke at the MMA Forum about the company's use of mobile technology. She stated that geo-location and location-based offers and targeting are important for delivering region-specific menu items, store hours, and promotions without confusing consumers. Kurian described the use of geotechnology as "extremely important and a no-brainer" for directing desired consumers to stores. Kurian also commented on Bloomin' Brands' mobile strategy, saying that the company's approach of adapting its large website for mobile was "genius." She noted that the company highlighted that a mobile strategy should not be the same as a web strategy, and that this approach "opens up a whole bunch of other opportunities."