Elizabeth Stone on AI strategy
From Netflix Top Tech Exec Stone on Integrating AI · · Bloomberg Live
“It's not technology for technology's sake, it's technology for the application of how do we make great content and deliver it to members around the world. I supercharges that. And so that's been an advancement in a way of thinking we already had.”
On , Elizabeth Stone, Chief Technology Officer at Netflix Inc, spoke about AI strategy during Netflix Top Tech Exec Stone on Integrating AI on Bloomberg Live.
About Elizabeth Stone
Elizabeth Stone, Chief Product & Technology Officer at Netflix, discussed the company's approach to integrating artificial intelligence during an appearance at Bloomberg Tech 2026 in San Francisco on June 3, 2026. Stone described the scope of her combined product and technology role, which she said covers disciplines including engineering, data science, design, product management, and consumer research, spanning areas such as content decision-making, studio production, promotion, the user experience, content delivery, live games, and advertising. She stated that bringing product and tech together was intended to maintain functional excellence while orienting teams toward specific problems, such as member experience, games, and content. Stone said that generative AI is being used to create richer descriptions of content and to test conversational discovery, allowing the platform to match a user's preferences with detailed content information and cultural context. She cited the example of "Berlin season two" in Spain, where AI tools were used to recreate digital doubles of sets, reframe and relight scenes, and bring creative visions to life. Stone stated that AI and machine learning have long been used at Netflix for subtitles, dubbing, UI localization, and title treatment localization, and she described the next era of AI as an opportunity to supercharge those areas. She added that the most impactful application of AI may be in improving the member experience through greater personalization, interactivity, and immersion, which she said could help address consumer frustration with navigating large content libraries. Stone emphasized that the company's approach is "not technology for technology's sake" but rather technology applied to making content and delivering it to members.