From ViacomCBS VetNet VIP Meet & Greet Web Series Episode 3: Tom Ryan and Mike Pannacciulli · · Paramount Veterans Network
“It's undeniable that cord-cutting and the migration to streaming presents a massive new opportunity for us, and we are extraordinarily well positioned as a company because Pluto is the number‑one player in the free, ad‑supported streaming TV space. Pluto has only been in business for seven years and is soon going to be on a billion‑dollar annual run rate, having gone from zero to a billion dollars in revenue in a very short period of time.”
On , Thomas Ryan, President & Chief Executive Officer of Streaming at Paramount Global, spoke about streaming during ViacomCBS VetNet VIP Meet & Greet Web Series Episode 3: Tom Ryan and Mike Pannacciulli on Paramount Veterans Network.
In a 2022 ViacomCBS Veterans Network event, Ryan described cord-cutting and the migration to streaming as "a massive new opportunity" for the company, noting that Pluto TV is "the number‑one player in the free, ad‑supported streaming TV space" and is "soon going to be on a billion‑dollar annual run rate." He stated that consumers generally like channel-surfing and are willing to watch advertisements in exchange for a free service, and that as an entrepreneur one should look for "white space" where there is little competition. During a 2019 interview, Ryan said the future of OTT is "exciting" but that the space is becoming "confusing" for customers, and that there is a limit to the number of subscriptions people will pay for. He argued that the free ad-supported opportunity has been "overlooked for a very long period of time" and will be a big part of how people consume content, adding that customers will gravitate toward a handful of "biggest one-stop-shop aggregators."