Hong Hou on technology applications
From Semtech's LoRa® vision - Hong Hou, Wienke Giezeman - The Things Conference · · The Things Industries
“LoRa technology has pushed the product in building blocks and enabled the industry to develop many applications. We are very successful in smart metering and connected spaces, and in the future, asset tracking is another area where we want to provide more technology to make integration easier and unlock the potential for many different applications.”
On , Hong Hou, President, Chief Executive Officer & Director at SEMTECH CORP, spoke about technology applications during Semtech's LoRa® vision - Hong Hou, Wienke Giezeman - The Things Conference on The Things Industries.
About Hong Hou
Hong Hou, who became President and CEO of Semtech approximately 100 days ago after serving as a board member for a year, discussed the company's strategy for its LoRa technology at The Things Conference in October 2024. Hou described himself as a technologist by training with experience in national labs in China, Japan, and the US, and said he previously led the Ethernet and Cloud networking business group at Intel for five years. He stated that LoRa is "one of the bright spots" in Semtech's portfolio and that the company is committed to expanding the product portfolio and supporting the ecosystem. Hou outlined a five-year plan to identify key applications and work with ecosystem partners to provide more enablement from hardware and software to accelerate industry adoption. He noted that LoRa technology has demonstrated stability, with devices from 2015 still working with base stations purchased years ago, which he said gives confidence in the long-term strategy. Hou also mentioned that Semtech has a broader portfolio to solve IoT challenges including cellular, LoRa, and LoRaWAN, and that the company does not push any particular technology but develops enabling blocks to make integration easier. He said this was his first time at The Things Conference but would not be his last, and he looked forward to working with the community.