Michael Doogue on business growth
From Mike Doogue: Figure Out Where You Add Value and Maximize Your Effort There · · EE Times
“Magnetic sensors grew from a small part of the company to two-thirds of the business today. We became number one in the market and went public in 2020, which was a proud moment reflecting the hard work and contributions of many great people.”
On , Michael Doogue, President, Chief Executive Officer & Director at ALLEGRO MICROSYSTEMS INC, spoke about business growth during Mike Doogue: Figure Out Where You Add Value and Maximize Your Effort There on EE Times.
About Michael Doogue
Mike Doogue, president and CEO of Allegro Microsystems, said in a September 2025 interview that he has been with the company for 27 years, starting as a chip designer and later becoming the company's first CTO before assuming the CEO role in February 2025. He described the transition as easier due to his long tenure and noted that the company ships over a billion ICs annually. Doogue stated that Allegro is number one in the world in magnetic field sensors and has world-class power IC technology focused on automotive-grade, high-temperature applications. He said the company peaked at about a billion dollars in revenue but is currently running at around $725 million due to customer inventory corrections. Doogue discussed several areas of focus, including high-voltage current sensors capable of withstanding thousands of volts of isolation for use in 800-volt automotive batteries and industrial applications. He said the company acquired a developer of isolated gate drivers that integrate a DC-to-DC converter and gate driver in a single package. Doogue also highlighted robotics as a major market expansion opportunity, noting that every joint in humanoid robots typically requires a motor driver with position and current sensor feedback. He emphasized the importance of customer intimacy and close collaboration, particularly in automotive where the company has decades-long relationships with tier ones and OEMs. Doogue advised people starting their careers to "figure out where you can add value" and to extend maximum effort on projects that matter.