Avi Mannis on financial decisions
From Island Focus - Avi Mannis 2 · · Olelo Community Media
“Many of the decisions that we had to make in this period of time were financial decisions that were challenging; we really had to be guided not so much by the numbers on the page but by who we were as a brand, who we were in this community, and the role we wanted to play.”
On , Avi Mannis, Executive Vice President & Chief Marketing Officer of Hawaiian Airlines, Inc at HAWAIIAN HOLDINGS INC, spoke about financial decisions during Island Focus - Avi Mannis 2 on Olelo Community Media.
About Avi Mannis
Avi Mannis, Executive Vice President and Chief Marketing Officer of Hawaiian Airlines, discussed the airline's response to the COVID-19 pandemic in two appearances on the program "Island Focus." In a 2020 interview, Mannis stated that the airline's focus was on reopening safely using the best available science, maintaining cash reserves, and keeping employees employed through federal aid. He noted that the airline had partnered with the Department of Education on school preparations and emphasized that reopening the visitor industry required collaboration across the community, not just the airline industry. In a 2023 interview, Mannis reflected on lessons learned during the pandemic, including the importance of taking care of employees and remaining engaged with community stakeholders. He described how Hawaiian Airlines established its own chain of testing labs with about 10 locations on the U.S. mainland to make testing accessible for travelers. Mannis said the airline felt a responsibility to communicate testing requirements and safe behavior to passengers. He also stated that economic recovery depends on the visitor industry and called for continued dialogue about sustainable economic growth and diversification.