Brian Goldner on brand strategy
From Hasbro CEO discusses why the company can grow double digits in 2021, content creation, and more · · Yahoo Finance
“Mr and Mrs Potato Head will continue to be offered but the opportunity is to introduce the entire Potato Head family and so the team is actively busy getting ready for a family kind of a play pattern launch where you'll have children and other family members that kids can also play with.”
On , Brian Goldner, Former Chairman & Chief Executive Officer at Hasbro, spoke about brand strategy during Hasbro CEO discusses why the company can grow double digits in 2021, content creation, and more on Yahoo Finance.
About Brian Goldner
In July 2020, Goldner stated that Hasbro's supply chain had improved after being closed from mid-March to mid-May, with manufacturing sites in Massachusetts, Ireland, and India reopening. He reported that consumer demand was strong, with point-of-sale sales up 18% in the United States and globally up high single digits, but noted that weak supply and retail inventories had declined by nearly 20%. Goldner said Hasbro had diversified its supply chain to about 55% in China, aiming for 50% by year-end, and discussed the company's ability to flex toward e-commerce if brick-and-mortar retail faced continued challenges. In May 2020, Goldner described the first quarter as "solid" and noted a "giant step up" in e-commerce and omnichannel sales. He said the second quarter would be challenging due to store closures and manufacturing disruptions, but the company expected to be ready for the holiday season. Goldner highlighted a 40% jump in gaming sales and said Hasbro was producing 50,000 face shields per week for health workers in Massachusetts and Rhode Island. In February 2019, Goldner characterized 2018 as a "disruption and an interruption" to a growth trajectory, projecting mid-single-digit revenue growth and a return to operating profit margins above 15% by 2020, driven by brands such as Power Rangers, Transformers, Nerf, and gaming properties like Magic: The Gathering.