Florian Douetteau on shadow data
From Data Products That Matter (Florian Douetteau @Dataiku , Ep 77) · · It's About Data
“My particular take for men out a couple of weeks is that even if we do all of that, in practice, the data that matters, the data products that are hidden and that matters, those shadow data products, are for instance in Excel. Do you remember Excel? You remember those like Excel with 30 tabs and maybe even some VBA in the middle? Yeah, yeah, you've seen those. That that those shadow data products are the one used by people in the business, and the next step of uh data readiness for Agentic is about migrating those shadow data product into governed areas.”
On , Florian Douetteau, Cofounder at Dataiku, spoke about shadow data during Data Products That Matter (Florian Douetteau @Dataiku , Ep 77) on It's About Data.
About Florian Douetteau
During appearances in April and June 2026, Florian Douetteau discussed Dataiku's focus on "semi-deterministic" agents for enterprise use cases such as procurement optimization, supply chain management, and marketing budget allocation. He described this category as requiring "some form of determinism" rather than open-ended exploration. Douetteau stated that Dataiku launched three new products, including an agent management tool designed to "observe and manage agent at scale," and said that many customers already run "dozens to hundreds of agents" and need to assess whether those agents are delivering business value. Douetteau argued that "creating stuff is no longer a limit" for enterprises and emphasized the importance of governance, saying "if you give power to more people, you also need to raise the stake in terms of control." He asserted that "the risk for many organization is to be left behind" if they do not transform core workflows with AI. Regarding CIOs, Douetteau described them as "stuck in between board that want AI to happen but at the same time are worried about AI risk," and said that this represents "a make or break moment" where CIOs can either lead AI transformation or be replaced by "AI first CIOs."
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