Bela Bajaria on global storytelling
From Bela Bajaria: The Most Powerful Woman In Entertainment | The Titans | THR India · · The Hollywood Reporter India
“Netflix as a company is first and foremost trying to do something that has not happened before: the ambition of storytelling around the world in different tastes and genres. We make local language originals in 50 different languages in 50 different countries because people want to see themselves, their own culture and language represented, and also want to watch different things from different places.”
On , Bela Bajaria, Chief Content Officer at Netflix, spoke about global storytelling during Bela Bajaria: The Most Powerful Woman In Entertainment | The Titans | THR India on The Hollywood Reporter India.
About Bela Bajaria
In a March 2026 interview on "What's Your Story?" with Steph McMahon, Netflix Chief Content Officer Bela Bajaria discussed her career trajectory from working as a cashier at a car wash to her current role overseeing content at Netflix. Bajaria described finding a supportive community in Hollywood and emphasized the importance of leaning into discomfort during challenging periods, stating, "Growth is painful, but it's worth it." She also addressed the Netflix-WWE partnership, praising WWE talent for their work ethic and ability to connect with audiences. Bajaria commented on the scale of Netflix's content operations, saying, "I'm not sure I'd say the biggest budget in Hollywood, maybe the world. In entertainment. In the world." She described her role as running a business that aims to be successful by selling shows externally to support creators and showrunners who develop ideas she believes in.