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Duncan Foster on loyalty programs

From EM Group Chat #141: Building & Scaling Nifty Gateway With Duncan Cock Foster · · Everything Marketplaces

“NFTs work well as loyalty and community primitives — for example we did a deal with Starbucks where users completed quests and earned NFTs that unlocked rewards, and that program reached hundreds of thousands of users.”

Duncan Foster
CEO, Nifty Gateway
loyalty programscommunityproduct innovation

On , Duncan Foster, CEO at Nifty Gateway, spoke about loyalty programs during EM Group Chat #141: Building & Scaling Nifty Gateway With Duncan Cock Foster on Everything Marketplaces.

EM Group Chat #141: Building & Scaling Nifty Gateway With Duncan Cock Foster
Watch on YouTube
EM Group Chat #141: Building & Scaling Nifty Gateway With Duncan Cock Foster
Everything Marketplaces
Watch on YouTube
Recording of the Everything Marketplaces Group Chat #141 (9/19) with Duncan Cock Foster, who was previously the Co-founder ...
Duncan Foster

About Duncan Foster

CEO · Nifty Gateway

Duncan Cock Foster, co-founder of Nifty Gateway, has discussed the platform's evolution from a simple credit-card purchasing tool to a major NFT marketplace that was acquired by Gemini in 2019. He has stated that the company's core mission is to make NFTs accessible to a billion people, emphasizing a custodial model that allows users to sign up with an email and password. Foster has described the platform's growth, noting that monthly transaction volume rose from about $1 million in November 2020 to $100 million within six months. He has also reflected on lessons from the NFT boom, saying that the company should have focused earlier on long-term value rather than appealing to speculators, as "speculation always has an expiration date." Foster has discussed Nifty Gateway's technical innovations, including a new marketplace architecture that moves order validation off-chain to reduce gas fees, and a mix of custodial and non-custodial options. He has stated that the platform has over a million registered user accounts and roughly $700 million in lifetime sales. Foster has also commented on the broader crypto regulatory environment, describing President Biden's executive order on crypto as "mostly a positive for crypto regulation." He has expressed interest in using NFTs for loyalty and community programs, citing a partnership with Starbucks as an example.

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