Bom Kim on company strategy
From 쿠팡 창업자 2018년 인터뷰 · · BZCF | 비즈까페
“No — we have such a long-term vision for the company and we're in a position now to expand.”
On , Bom Kim, Former CEO & Founder at Coupang, spoke about company strategy during 쿠팡 창업자 2018년 인터뷰 on BZCF | 비즈까페.
About Bom Kim
Bom Kim, founder and former CEO of Coupang, has described the company's strategy as focused on long-term investment and end-to-end integration. In interviews, Kim stated that Coupang built its own fulfillment network and last-mile delivery fleet, which he said allowed the company to offer services such as dawn delivery and stress-free returns. He noted that the company eliminated additional box packaging on 75 percent of its shipments and introduced reusable eco-bags for fresh groceries. Kim also said that Coupang made its frontline employees shareholders through its IPO and was the first logistics provider in its market to adopt a five-day work week and offer insurance to all workers from day one. Kim has discussed the company's growth trajectory, stating that revenue approached $5 billion in 2018, a 14x increase from 2014, and that year-over-year growth was 7 percent, more than three times the market rate. He attributed the company's ability to offer delivery of over 2 million items within hours to its integrated technology platform. Kim described constraints in the South Korean market, such as the lack of a subsidized postal service, as a "blessing" that forced the company to build its own infrastructure. He has said that Coupang remains focused on the domestic market, which he called a $530 billion commerce market, and that the company does not plan to sell.