Christopher Howe on branding
From Eureka at 60 even though he is only 55: Chris Howe at TEDxGreatWall · · TEDx Talks
“Not only did Archimedes brand his own principle — Archimedes' principle — he then went in for brand extension: he discovered various other products that seemed to reflect his principle and renamed one the 'Archimedes screw' — at which point he discovered that branding dramatically increases sales if you can associate it with someone famous.”
On , Christopher Howe, Director of Investor Relations at STANDEX INTERNATIONAL CORP, spoke about branding during Eureka at 60 even though he is only 55: Chris Howe at TEDxGreatWall on TEDx Talks.
About Christopher Howe
In a 2012 TEDx talk, Christopher Howe, then director of investor relations at Voxx, discussed his views on success, happiness, and life. He argued that "contribution is a far better way of measuring success" than recognition, which he called "a fickle mistress." Howe also stated that "the achievement of goals do not enrich your life — they may enrich your lifestyle," and emphasized the importance of asking questions over seeking definitive answers. Howe recounted a story about a community group in Kenya that, after a drought, grew from 19 to 100 members and began supporting a thousand people through sustainable projects like beekeeping. He concluded his talk by urging the audience to focus on the present, saying "the true joy of life is in the trip" and advising them to "stop pissing the aisles and counting the miles."