Paul Suchman on branding
From Paul Suchman, Audacy multiplatform audio powerhouse · · Mark Stinson
“Odyssey was a house of brands with 250 of the best radio stations around the country, a podcast creator and distributor, a streaming business called radio.com, and a live events business—all really disconnected. The rebranding was about building equity with consumers and making it easier for advertising partners to buy this multi-platform offering called Odyssey.”
On , Paul Suchman, Chief Marketing Officer at AUDACY INC, spoke about branding during Paul Suchman, Audacy multiplatform audio powerhouse on Mark Stinson.
About Paul Suchman
Paul Suchman, Chief Marketing Officer at Audacy, has discussed the company's transformation from the radio-focused Entercom Communications into a multiplatform audio brand. He stated that the rebranding to Audacy, launched in 2021, was intended to position the company as a modern audio media and entertainment company alongside competitors like Spotify and iHeart. Suchman described Audacy as a "challenger brand" within the industry and noted that the company holds itself accountable to advertisers through reach, frequency, and precision metrics enabled by digital delivery. Suchman has emphasized the growing role of audio in media, describing it as a "visualist medium" that engages listeners through "theater of the mind." He cited the rise of screenless, voice-driven computing as a factor driving audio's growth and argued that brands need to develop an "audio identity" or "sonic identity." He also highlighted the importance of creators moving into audio from other platforms and the role of audio in building community and connection, particularly in a post-pandemic environment where people continue to seek meaningful interactions.