Jonathan Nelson on organizational strategy
From Jonathan Nelson, Global CEO Digital, Omnicom Group Interview · · LinkedInforMarketing
“Omnicom has brought together a series of marketing companies — whether they're PR, health care specialists, traditional agencies, digital agencies, strategy groups, data groups and media buying — to be a holistic view of what a brand's marketing needs are.”
On , Jonathan Nelson, Founder & Chief Executive Officer of Omnicom Digital at Omnicom Group Inc, spoke about organizational strategy during Jonathan Nelson, Global CEO Digital, Omnicom Group Interview on LinkedInforMarketing.
About Jonathan Nelson
In a 2016 interview, Jonathan Nelson, then Global CEO Digital at Omnicom, described the marketing industry as entering a new era that combines "sight, sound and motion with analytics, data and a global audience raised on iPhones." He stated that marketing and post-purchase are coming together in a new way, and that clients are seeing budgets rise because the people needed to deliver interdisciplinary ideas are rare and command higher pay. Nelson said Omnicom brings together over 200 brands—including PR, health care specialists, traditional and digital agencies, strategy groups, data groups, and media buyers—to provide a holistic view of a brand's marketing needs. Nelson noted that Omnicom spends tens of millions of dollars on education programs and events to connect people and share ideas, adding that "as much as it's tools and tech, it's really people that come up with great innovative ideas." He said customer centrism has been central to Omnicom for about 25 years, and that the industry needs to focus on delivering the right message that is "finely tuned and customized for the consumer" to create a personalized, holistic experience.