Vincent Antle on product value
From Vincent: Need to keep our products relevant · · Quest Means Business
“One of the things that we're responsible in doing is making sure that we're taking all potential measures on our side of the business to be sure that we are providing value. Sometimes we have to make adjustments to the product to be sure that we can keep quality high and making sure that we're providing value across the price value stream.”
On , Vincent Antle, Senior Vice President of Technical Operations & QA - Capitsol at LIGAND PHARMACEUTICAL INC, spoke about product value during Vincent: Need to keep our products relevant on Quest Means Business.
About Vincent Antle
In a September 2024 interview, Vincent Antle discussed how Mars Wrigley North America approaches product adjustments and value. He stated that the company sometimes makes adjustments to products to maintain high quality and provide value across the price-value stream. Antle noted that he had recently visited the company's European plants, where he said employees are focused on quality, cost control, and managing the value spectrum for consumers. Antle also discussed the company's brand strategy, saying that it is the responsibility of executives to ensure that iconic brands remain relevant through high quality and marketing. He described Mars as a purpose-driven organization, stating that he does not see a conflict between purpose and profit, and that part of his long-term compensation is tied to making the world a better place as well as the company's economic model.