Jeffrey Shell on international expansion
From NATPE 2012 || In Conversation with Ted Harbert & Jeff Shell · · NATPE
“Only eight percent of our revenue comes from international outside the U.S., and if you just do the math — the U.S. is growing one percent while India is growing 15 percent and Brazil nine percent — we will die versus our competitors eventually if we maintain that 92-8 split, so we have to get bigger outside of the United States.”
On , Jeffrey Shell, President & Director at Paramount Skydance Corp, spoke about international expansion during NATPE 2012 || In Conversation with Ted Harbert & Jeff Shell on NATPE.
About Jeffrey Shell
At a November 2024 press conference following the closure of the Paramount Skydance merger, Jeff Shell, now President of the combined company, stated that there is no plan to spin off traditional linear television assets, noting that CBS remains a strong performer and that "not all linear television is created equal." He also addressed the company's approach to cost-cutting, saying layoffs would be handled "thoughtfully—gradual, but as swift as necessary—while we invest heavily in areas with strong growth potential." The merged entity is targeting more than $2 billion in operational synergies. In a 2012 NATPE appearance, Shell, then at Comcast, discussed the need for international growth, stating that with only eight percent of revenue coming from outside the U.S., the company would "die versus our competitors eventually" if it did not expand abroad. He also described Comcast's corporate philosophy as telling him to "do the right thing — always do the right thing — and then do the most profitable thing second."