T. Vetter on consumer sentiment
From Cars Commerce: Fireside Chat with Alex Vetter, CEO of Cars Commerce · · National Automobile Dealers Association
“Our algorithms favor consumer sentiment so if you're a five-star dealer on our platform you're organically going to elevate in our rankings because ultimately the delta on what you pay for a car has become very small over time. It's really more about the customer experience and can they trust you.”
On , T. Vetter, Chief Executive Officer & Director at CARS.COM INC, spoke about consumer sentiment during Cars Commerce: Fireside Chat with Alex Vetter, CEO of Cars Commerce on National Automobile Dealers Association.
About T. Vetter
At a February 2025 fireside chat at the NADA show, Cars Commerce CEO Alex Vetter discussed the company's recent acquisition of Dealer Club, a wholesale trading platform. Vetter said the platform pays sellers to list vehicles and charges only a buyer fee, and he described wholesale as a potential profit center for dealerships as used-car prices decline. He also stated that Cars Commerce's algorithms prioritize consumer sentiment, causing higher-rated dealers to appear more prominently in search results. Vetter expressed skepticism about automakers creating direct-to-consumer sub-brands, saying such efforts would burn capital without a return. He argued that local dealers remain the best operators for the "last mile" of auto transactions and that digital retail alone cannot fix that process. Vetter also called for greater transparency from third-party vendors regarding how they use dealer data, comparing data to "the new oil" and saying its proper flow is essential to customer experience.