Satish Ganesan on market differentiation
From CES 2025 Day 1: Video Interview with Synaptics' Satish Ganesan · · EE Times
“Our customers in PCs and automotive are asking how to differentiate themselves when processors come from Qualcomm, MediaTek, Nvidia, Intel, or AMD, so we provide new AI technologies in AI PC and automotive to enable that differentiation.”
On , Satish Ganesan, Senior Vice President, GM of Intelligent Sensing Division & Chief Strategy Officer at SYNAPTICS INC, spoke about market differentiation during CES 2025 Day 1: Video Interview with Synaptics' Satish Ganesan on EE Times.
About Satish Ganesan
At CES 2025, Satish Ganesan discussed Synaptics’ focus on integrating artificial intelligence into its sensing, processing, and connectivity technologies. He stated that the company is “pushing AI to the edge of sensing technologies” and embedding AI-native solutions to enhance user experience with low memory and processing requirements. Ganesan noted that Synaptics’ history in fingerprint and biometric technology originated from AI neural networks, and the company is now innovating to run AI and machine learning on embedded processors for use cases such as palm-versus-finger detection on touchpads. In automotive, he said the company is adding intelligence to touch sensors using small machine learning algorithms for driver detection, glove detection, and moisture detection. Ganesan also highlighted that Synaptics is providing AI technologies to help customers in PCs and automotive differentiate their products, as processors come from various suppliers. He mentioned that user presence detection and security solutions are already shipping in some laptops, using a small processor near the camera sensor to detect user gaze and turn off the monitor to save battery. Looking ahead, Ganesan said Synaptics will focus on infusing AI into all its ecosystems over the next 12 months, aiming to become the primary processor and improve user experience across PCs, automotive, and other markets.