Danielle Brown on customer data
From Whirlpool’s Danielle Brown on personalizing online customer experiences · · TECHtalk
“Our IT organization has a unique end-to-end view and part of our role is to connect the dots — the data literally needs to be stitched together so business partners have full transparency, and when we engage with a consumer online it's personalized because we know their history.”
On , Danielle Brown, Senior VP & Chief Information Officer at Whirlpool Corporation, spoke about customer data during Whirlpool’s Danielle Brown on personalizing online customer experiences on TECHtalk.
About Danielle Brown
Danielle Brown, Senior Vice President and Chief Information Officer at Whirlpool Corporation, has discussed the company's four strategic imperatives: delivering product leadership, redefining what a product is, winning the digital consumer journey, and reinventing the value chain. She stated that technology and data are embedded throughout these priorities. Brown described efforts to create a "composable architecture" to enable agility and noted that the company uses AI and IoT for use cases such as enabling an oven to become a fryer through over-the-air updates and using predictive models for remote diagnostics)Skip to content Brown has emphasized the importance of talent strategy and creating an inclusive environment for retention. She said that "talent is my number one job" and described using a tool called Career Compass and making herself available for one-on-ones. She stated that the pandemic made her more empathetic and that leaders need to care about employees' mental health. Brown also noted that she has been a female executive of color and advised surrounding oneself with a strong support system and advocating for other diverse members to be at the table.